Extremely passionate, an idealist, straight for ward and a perfectionist are some of the words which describe Sush mahendra Dubey, he is popularly known as dubs in the field of photography phy, he is not only a photographer who explores and seeks different forms of the truth through his lens but is a creator of great brands. He is a brand consultant and brings in a fresh perspective to the brand strategy of a company by exploring various possibilities that lead to the sure shot growth. His sharp creative skills and the finesse in brand positioning are a result of years spent in the top multinational companies as a creative director